Successful video projects depend on doing many different things well. It’s about taking all of the information we gather about your business goals, objectives, messages and audiences, and using our imagination, experience and resources to create a highly successful production.
To ensure that the process is both effective and efficient, we follow five key steps:
Discovery
This is the most important and fundamental part of your project. It’s where we learn as much as possible about your goals, objectives, messages and audience. Critical information uncovered here provides the solid ground from which creativity and execution can soar.
Concept Development
Using the information you provided during discovery, we map out creative concepts geared to your unique needs and challenges. We then review these with you in a highly collaborative process, often collecting additional information to fine-tune our efforts and produce a blueprint for the next steps.
Pre-Production
Following the project blueprint, we develop the video’s infrastructure – the scripting, interview questions, storyboards, shot list, location scouting, scheduling and any other important elements.
Production
Here is where all the components come together in a carefully orchestrated process – the location and/or studio shooting, graphic design and production, animation development and much more, all reflecting the objectives and concept.
Post-Production
Leading to the delivery of your completed video, we begin by showing you a rough cut incorporating edited footage, recorded narration, the soundtrack, plus any graphics, animation or text. We discuss any additional needs with you, make whatever tweaks and changes are necessary, and provide you with a finished product ready to achieve the results you seek.
Our services are available to any organization, large or small, anywhere in the world.
Please contact me to discuss your video.